New Media & Marketing 2.0

In 2000, 28% of home buyers used the Internet in the home buying decision process. Today the percentage is well over 80%. (California Association of Realtors - Appleton-Young Report.)

The behavioral differences between the traditional home buyer and the "Internet" home buyer are numerous and must be understood for Realtors to succeed in this new marketing reality.

Several behavioral facts stand out: The Internet buyer spends 4.8 weeks educating themselves about properties and neighborhoods they are interested, the traditional home buyers, 1.7 weeks. The Internet buyer previews twice as many homes than the traditional buyer, and spends two-thirds less time before making an offer.

Obviously, working with Internet buyers will save you time and money.

However, the big number = 50% of traditional buyers plan to use their realtor again, while 97% Internet buyers say they will.

Add: typical homebuyers purchase 5 homes in their lifetime: The first home, a move up home, the big home they raise their family in, a downsized home, and the estate sale transaction.

Piling on: The Internet buyer will likely refer a greater number of their family and friends to their Internet savvy realtor, by almost 50% more.

So, where do the ListingCards fit in to the new media revolution which has created this new Internet buyer?

The essence of this new media centers on what Marc Davison from 1000wattconsulting.com refers to as, "original voice". Consumers want to pull back the veil of hype and see what you are really made of.

The ListingCards do this by allowing you to easily put the focus on what you do (sell homes) by highlighting a property you are offering for sale. (This is not something a typical business card can possibly do.)

When you hand a prospect your ListingCard the focus becomes about them, the opportunity of that property, and ultimately about their dreams - right in that moment.

This is your golden opportunity. The ListingCard allows you to show them how you work differently by utilizing cutting-edge marketing tools, and orchestrating authentic and memorable moments.

Reese

www.ListingCard.Net