03 December 2007

The ListingCard rates up there with the hula hoop!


Gail Hillen, a seasoned Realtor in the hyper-competitive San Diego market, created a set of ListingCards to help her to increase buyer traffic to an open house event last weekend. Here's what she discovered:

"I had a fabulous turn out today, even with the great weather here in San Diego (nobody went to the beach!). As we all know, this is serious buyer and seller time and everyone who visited today at the open house was nothing but serious. No 'looky-loos'. I mailed an open house invitation letter (from the seller) into my seller's little neighborhood 'pocket' yesterday which included a few ListingCards in each. Many neighbors came by and all commented on the little cards.

"One neighbor who owns a little bar over by Point Loma Seafood even asked if he could put a pile of the little cards by his cash register! Of course he got a handful! I'll be ordering more soon. I'm confident the home will sell soon!"

"I continue to say the ListingCards are the best thing to happen in our marketing industry in decades!! I love, love, love them and always the positive responses from clients and the general population when they see them. It's such a special tool! I think the ListingCard idea rates up there with the hula hoop! (hmmm, I'm dating myself!)"

Gail Hillen, REALTOR
Keller Williams Realty
Visit: http://gailhillen.yourkwagent.com/