Tap Into Your Secret Sales Force

You never know where you are going to find your next buyer.

The truth is, you could meet them in the grocery store check out line, or at your child's basketball game, and in every case you must be armed with compelling and 'ready to act' information about your listing that the potential buyer can take with them.

Once your sellers have made the decision to sell their home, they are silently begging to be led by you - with the ListingCard you can simply provide them with a marketing tool of their home that they can easily pass along to their neighbors, people at the gym, to their family, and most importantly the people they encounter each and everyday.

Remember, they are anxious and motivated to sell their home - give them the tool that makes it easy to engage in a conversation where ever they are - let them be your silent sales force!

ListingCard.Net presents an uncluttered design template where you'll upload your photos and add your listing information. Be sure to watch the brief tutorial so you'll know exactly how to quickly and confidently create your own cards.

So go ahead! Create your ListingCards now using the secure template. Click on: http://www.listingcard.net/

The ListingCard found the buyer for this $1.0M estate!

"It was only a matter of weeks after we mailed the listing letter from the seller (each letter included several ListingCards) when we received a call from a neighbor who had received the ListingCard and the property was sold shortly thereafter. Clearly, the ListingCard is worth it's weight in gold.

The bottom line is we love the ListingCards. We find that prospects keep them much longer than our business cards and they help make it very easy for our clients to talk with their neighbors about their property (and they spread the word about me as well!).

At listing appointments the ListingCards separate us from the competition. They are the 'ace in the hole'.

All in all, I just cannot say enough great things about the ListingCards."

John Goodell
Coldwell Banker
http://www.sdhomepros.com/

ListingCard Direct Mail Strategy

Easy-To-Implement 'Listing' letter

Instead of a 'Just Listed' postcard, send a 'farm' letter written as if it is from your seller.

The response rate from the letter mailer (details below) is often significantly higher than a 'Just Listed' postcard and offers a better opportunity to connect with a buyer or future seller.

Be sure to insert two ListingCards to the letter to make the letter fun and memorable. The ListingCard easily fits into a shirt pocket and is a handy pass-around size so you know it will get around.

This 'letter from the seller' strategy speaks to the natural curiosity that people have when one of their neighbors is selling their home. The 'law of social proof' is what Robert Cialdini's best seller, Influence underscores as an enormous motivator for our society.

It's simple:
Go to: http://www.listingcard.net/ to order your ListingCards today.
- Modify and print the letter (below) on plain white stationary, nothing fancy.
- Use a postage stamp, not metered.
- Write the letter 'greeting' by hand for greater impact
- Hand address the envelopes for much higher letter-opening rate
- Use a plain white envelope with the sellers return address
- Do not add your business logo to the envelope or any reference to your company.

If you've ever used a just-listed postcard before, you'll be pleasantly surprised with the increase in response and showing activity this simple letter produces.

This proven strategy is just one of many great ideas that we bring to you as our way of supporting the success of your business.

The Listing Letter:

(Personalize the Red Font & copy/paste the text)

Dear Friends & Neighbors,

Hi! I am your neighbor, Jane, and I live at 12900 Willow Road. My family and I have been living here in 'The Summit' neighborhood for past six years. We have loved living here and now we will be moving on to the next phase of our life.

Next week, you will see a 'For Sale' sign in our yard. We have chosen Bill Donner at ABC Realty Group to represent us in the sale of our home.

The reason I am writing you is to make sure you are the first to know that we are selling our home. Wouldn't it be nice if you could pick your next neighbor?

If you have any friends, family members or coworkers who would like to live in our neighborhood, we'd appreciate it if you would tell them that our house is for sale, and that they must come by to see it!

To make it easy for people to learn all the details about our home, our Realtor has included a ListingCard with information about our home that you can reference or pass along to someone you may know. There is also a website you can visit, click on at www.12900WillowRoad.com for all the details. (Optional)

When we find a new owner I will write you again and give you all the details!

Respectfully,

Jane Doe
12900 Willow Road
City, ST 02123

ListingCard Seed Strategy

Whether you are looking for buyers or sellers, networking at the caravan or association meetings armed with the ListingCard is a perfect compliment to your marketing efforts.

We hear many success stories where the ListingCards are fully distributed at the start of a meeting and 'the buzz' generates strong interest in the property for sale. What's more, pass them out at every meeting week after week to keep the property at the 'top of consciousnesses' above all the many other properties on the market today. (They fly under the radar and costs a fraction of a traditional flyer.)

The possibilities are endless for what you can do to attract new buyers or sellers with your ListingCards. Go to http://www.listingcard.net/ today and order a set so you can start transforming your marketing in a new way to support your success.

ListingCard Dialogue Strategy

Elevate your casual conversations with prospects to a new level by presenting ListingCards in the place of business cards. Compared to your business cards the ListingCards naturally offer something of real interest to the prospect.

Plus, if you are the least bit shy about introducing yourself to new prospects, the ListingCard makes it easy because of its unique and informative format.
Lets consider the usual conversation you might have with a prospect using your business cards; perhaps it would go something like:

"Hi Joe, here, please have one of my business cards, and call me the next time you or someone you know is looking..."

No matter how you slice it, the typical business card dialogue cannot focus on the prospects interests or desire, because the business card is all about you.

When you show them the ListingCard they instantly are intrigued by what you are offering, because the ListingCard presents information more pertinent to the prospect - an actual home with promise, a future, a life! The best part is that you effortlessly put the focus on them which makes them love you all the more.

So, your ListingCard conversation will sound like: "Hi Joe, check this out! I have the most interesting real estate property in my hand that could be a perfect fit for you or for someone you may know..."

Go to http://www.listingcard.net/ today and order a set today so you can begin to generate new interest with your everyday meet 'n greet conversations.