17 March 2008

How To Make The ListingCards Work

William Johnson, a successful San Diego Realtor, offered to share how he utilizes his ListingCards in his overall residential real estate marketing strategy.

...As a component of my extensive marketing plan, I love the Listing Card. I use the card as a tool to involve the Seller directly as a team member in marketing the property. My marketing plan is 3 fold. Part one is getting the property priced correctly. Part 2 is my ability to expose the property through all available sources and Part 3 is the Sellers portion. It is their responsibility to distribute the cards to family, friends, business associates, neighbors and local businesses where they have an existing relationship. The property sells in short order. The property below lasted just 6 days. The prior listing lasted 8 days, the one before 11 days with the sale coming directly off the card that was picked up at nearby restaurant. The ListingCard is a remarkable indispensable resource .

Most Sincerely,
William Johnson GRI CRS E-PRO
RE/MAX Associates – San Diego