Thursday, February 21, 2008

A Beautiful ListingCard...


...starts with a beautiful photo of the property.
More and more ListingCards are being created with property photos provided to the agents by professionals, and what an amazing difference it makes. Take for example, a recent ListingCard created by Deanna Smith at http://www.buy760.com/. The deep blue of the sky and the illuminated home are simply gorgeous! The print quality of her ListingCard is stunning as well. Imagine the reaction her sellers will have when she delivers the ListingCards.
The following expose' from Norm Fisher at http://www.teamfisher.com/ features low to exceptionally quality property images used to feature real properties on the market. It painfully underscores the importance of good property photos.

Monday, February 11, 2008

Caught In the Act


Linda's startled expression would have been amusing had it not been for the saucy Hot Wing in her hand. She was standing next to the lectern at a recent Caravan, commiserating with a colleague about the credit mess and wondering if the Hot Wing was actually on her 'diet approved' list, when Tom Jacques handed her a ListingCard. Now her only clean hand was holding a ListingCard as she exclaimed, ''I use these too, they save me money and my sellers love them. Tell me about your property.''
Tom went on to educate her on the property, as she shared with him several properties she was working on, also featured on ListingCards. As a fly on the wall I noticed how easily the conversation was able to focus on the important topic at hand, getting the word out about listings that need to be sold.
Now Tom's ListingCard, now in Linda's pocket, was in 'viral-pass-around' mode, and on its way to connect with more and more interested people. This is what the ListingCard is all about, helping make a conversation about your listings easy, engaging, and memorable.